Production The Film Business Uncategorized


A Mini-Blog on the Power of Media to Ignite Change ​



Excerpts below are from the book Story Money Impact: Funding Media for Social Change, by Tracey Friesen. This series of nuggets and links is designed to inspire those driven to connect art & activism.


STORY Question:  What advice do you have on how to best express story intentions in a proposal?


Michelle van Beusekom (National Film Board of Canada):  It’s important to remember there’s a big difference between topic and story. Something I’ve seen often is people proposing a topic, like ‘this is a project about tar sands and environmental impact,’ or ‘it’s a story about a particular type of cancer’. It’s harder for people to describe what the story is that they want to tell. Who is the subject? What happens to them? What’s the arc and what’s the journey that you’re taking people on?


STORY Spark ~ WATCH Angry Inuk clip (2:00)


MONEY Question: How are mission-driven funders thinking about media and social change?


Cara Mertes (Ford Foundation’s JustFilms):  All funders are ‘mission-driven’ in the sense that they have goals that they want to achieve with their resources… We are trying to create new networks and ultimately increase resources and impact for all concerned:  public, private, government and artists. These efforts undertake the long-term process of educating people from different sectors about the transformative potential of film in the search for more equity and justice.


MONEY Spark ~ REVIEW JustFilms Grants List (2015-2016)


IMPACT Question: Are you optimistic about the future of independent journalism?


Steve Katz (Mother Jones Magazine): I think this is the best possible time to be doing journalism…The tools that journalists have, and the ability for relatively small but really smart and nimble organizations to get out in front of audiences that we never could have been able to reach before, it’s just so cool… It’s a complicated dance to do but I think that is the single biggest driver for a sustainability strategy: identify, work with, engage with, disagree with, the community of support that will carry the organization forward.



IMPACT Spark ~ WATCH My Four Months as a Private Prison Guard (4:30)

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MasteringFilm, powered by bestselling Routledge authors and industry experts, features tips, advice, articles, video tutorials, interviews, and other resources for aspiring and current filmmakers. No matter what your filmmaking interest is, including directing, screenwriting, postproduction, cinematography, producing, or the film business, MasteringFilm has you covered. You’ll learn from professionals at the forefront of filmmaking, allowing you to take your skills to the next level.