The Film Business

Doubling Down on Pairing Up in Crowdfunding


photo by: Slumberingheart

It’s an old saying that “two heads are better than one.” Having a partner in crime who’s got your back at every turn is as important in business as it is in life. This is especially true when it comes to crowdfunding your movie (or any project for that matter). The energy that comes from having someone else speaking on behalf of your film is something that an audience feeds on, and drives your campaign forward. The more people that you can get involved in your campaign, the more powerful your voice becomes, and the more momentum, in the form of donations, is built.

While it is stronger encouraged to get everyone involved in your production on board with your crowdfunding campaign, a strange sort of magic seems to happen with projects that are headed by teams that also happen to go home together at the end of the night, and we’re not just referring to roommates either. No one is going to support what you are trying to accomplish more than your significant other, especially if your significant other is your business partner as well.

One look at successful crowdfunding couples like David Branin and Karen Worden, or John Trigonis and Marinell Montales and you can see how the energy these people affects the other people around them. The love that they show for each other comes through to their audiences and also their projects. By supporting their campaigns it’s almost like making an investment in the future of their relationships as well.

The moral support and understanding during the tough days of your campaign is another reason why couples that crowdfund may be more successful. When you have a week straight with no donations, no tweets, or any action on your project whatsoever, it’s easy to become depressed. Having someone with you that understands what you’re going through and can support you through this time is important. The attitudes you display during those darker periods is reflected in your interactions online. People can sense your desperation and negativity, and your partner can help nip that in the bud before it becomes a real problem, turning people off from you and your project entirely.

There are many other couples making independent movies out there, but just because you’re a swinging single doesn’t mean your campaigns are destined to fail. Part of the idea behind crowdfunding is to get people to, as IndieGoGo puts it, “Do It With Others”. Get people to support your project from start to finish. Involve as many voices as you can to support your goal. You can’t be everywhere at once, and even with the power of social media and the internet, you have to sleep sometime. But if you can have a trusted confidante or two that can pick up the slack when you’re not able to promote your project, you increase your chances of reaching audiences that you haven’t been able to tap into while you while you were scouring the internet looking for donations. More people mean more circles of influence that you can get involved with, and since crowdfunding is literally a numbers game in every sense of the word, then turning more people on to your projects means the possibility of more donations. Crowdfunding is a great way for teams to build morale and strengthen bonds. It’s a way to find who’s strong in different areas of promotion, and lastly it’s an activity that couples can do together. Crowdfunding for couples serves the two biggest issues that most pairs fight about, money and time together.

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   DeAndre Purdie said on October 26, 2011 at 5:08 pm

Excellent article. Will definitely share this resource with our filmmakers and also anyone else crowdfunding on our site.

   Vlad Vukicevic said on October 26, 2011 at 5:27 pm

This is a very useful post Nic – thank you for advancing crowdfunding best-practices.

At RocketHub, we can definitely confirm this pattern. Projects with multiple team-members are able to galvanize an exponentially larger audience. But it is important that one leader stands out to prevent confusion.

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